Knowledge base | Passage

Discount Codes and Social Discounts

Can I create discount or promo codes?


Absolutely! We allow any number of discount codes to be created. Discount codes can allow for a dollar amount or percentage discount. Discounts are applied to the ticket price for each ticket in the customer's order. So, you could have the code “GIVEME10” give a customer 10% off of a ticket [select "Percent" for Type, and enter "10" for the amount], or the code “SHOUT2” give the customer $2 off of each ticket [select "Dollars" for Type, and enter 2 for the amount]. In addition, you can set discount codes to have a limited number of uses or unlimited uses. We also track the number of times every discount code is used, so you can see which code (or marketing campaign) worked the best.

Discount codes can be set up after creation of an event. To create a discount code, return to your events admin page and select "Promo Codes" from the list of options in your event's drop down menu. This takes you to a page with 5 form fields:

  • Type - Choose either percent or dollars.
  • Amount - Enter the dollar amount or percentage you want to be discounted. Enter as a positive integer.
  • Code - Enter the promo code to be used by customers. This will not be case sensitive.
  • Total Uses Allowed - Number of ticket transactions on which the code can be used. 
  • Max Uses Per OrderNumber of tickets in each order the promo code discount should apply to. Leave blank if you want it to apply to all tickets in order.

Fill in those fields and make sure the "Enabled" button is checked, then click the "Create Promo Code" button.

You can modify, disable, or re-enable discounts later. Find your existing discounts in the left-hand sidebar above the "Add Code" button; the code used is be the name to identify the discount. To track uses of your discounts, select "Discounts" from the "Reports" drop down at the top of your admin screen.

 

How do “Social Discounts” work?

We know that some of the most cost effective advertising these days comes through social media.  Because of that, we’ve designed Passage to be the most social-friendly service out there!  Like most services, Passage allows users to share any event page via Facebook, Twitter, Google+, and other social media services.  But unlike most other services, we also give you the ability to incentivize that sharing!  

With the best current online ticketing services, the user is asked if they’d like to share their purchase of a ticket. Because the user has to allow a post to be shared on the network, this rarely happens except with the most loyal customers.  While it’s impossible (and against all social network terms of service) to actually force a user to share their purchase, we’ve come up with another way to drastically increase sharing rates: social incentives!  With Passage, you’ll have the option of setting a discount to any user who shares.  If a discount is set, then when the user is buying tickets they will see buttons to share the event on their Facebook or Twitter along with the prompt, "Share this event on Facebook or Twitter and receive a discount." If they take 5 seconds to click the link to allow the event to be shared on their wall, they’ll receive the discount.  If not, then they won’t receive the discount.  It’s simple, but effective since it’s actually part of the checkout process rather than after it.

Social discounts can be set up after creation of an event. To create a social discount, return to your events admin page and select "Social Discounts" from the list of options in your event's drop down menu. On the next page, first, give your social discount a name so that you can track and manage it later. Then fill in its details:

  • Type - Choose either percent or dollars.
  • Amount - Enter the dollar amount or percentage you want to be discounted. Enter as a positive integer.
  • Code - Enter the promo code to be used by customers. This will not be case sensitive.
  • Total Uses Allowed - Number of ticket transactions on which the code can be used. 
  • Max Uses Per Order - Number of tickets in each order the promo code discount should apply to. Leave blank if you want it to apply to all tickets in order.
  • Social Instructions - Customize the text that will display at checkout to prompt customers to use the social discount.
  • Social Link - Assign the target link of the shared post. By default this link is the event page on Passage, but you can change that to your venue's home page or wherever you want to route your traffic.

You can modify, disable, or re-enable your social discount later. Only one social discount may be create for an event. To track uses of your discounts, select "Discounts" from the "Reports" drop down at the top of your admin screen.